// example 1
const title = 'title 1';
const html1 = `${title ? `
${title}
` : '
nothing 1
'}`

document.getElementById('title-container-1').innerHTML = html1;

// example 2
const title2= 'title 2';
const html2 = `
    ${title2 ? 
      `
${title2}
` : 
      "
nothing 2
"
  }`

document.getElementById('title-container-2').innerHTML = html2;

// example 3
const object = {
    title: 'title 3'
};

const html3 = `
    ${(title => {
      if (title) {
        return `
${title}
`;
      }
          return '
Nothing 3
';
        })(object.title)
      }
`;

document.getElementById('title-container-3').innerHTML = html3;