1.企业传播:
公司沟通是指公司或企业本身的沟通工作及其试图向公众通报的尝试。在公司通信中,消息的开发/创建是为了传达组织或公司作为单个机构的信念和目标。它主要处理问题管理,并购,诉讼,公司与客户之间的沟通等。它致力于促进公司形象和连贯的公司形象。
2.营销传播:
营销沟通是指将有关服务/产品的信息告知或传达给消费者/客户。在营销沟通中,消息的结构旨在传达客户有关产品的信息并购买特定的产品或服务。它主要处理需求,发电,产品,服务,客户,销售和营销。它致力于推广一家公司的产品或服务,以使客户满意并从中获利。
企业传播与市场传播之间的区别:
S.No. | CORPORATE COMMUNICATION | MARKETING COMMUNICATION |
---|---|---|
01. | Corporate communication refers to the communication work of the company or enterprise itself and its attempt to inform the public. | Marketing communication refers to inform or communicate about the service/product to the consumer/customer. |
02. | It mainly deals with issue management, mergers and acquisitions, litigation, corporate to client communication etc. | It mainly deals with demand, generation, product, service, customer, sell and marketing. |
03. | Target audience of corporate communication is multiple stake holders. | Target audience of marketing communication is customer. |
04. | In corporate communication there is less room for creativity. | In marketing communication there is more room for creativity. |
05. | In corporate communication, messages are developed/created to convey the beliefs and goals of an organization or company as an single institution. | In marketing communication, messages are structured to convey customers about the product and purchase a particular product or service. |
06. | Corporate communication focuses on creation and execution of corporate publications. | Marketing communication focuses on creation and execution of printed marketing publications and analyzing marketing strategies. |
07. | Practitioners are communication, messaging, media and organizational specialists. | Practitioners are marketing, advertising and graphics professionals. |
08. | Corporate communication is possible through multiple channels. | Marketing communication is possible through set of defined channels. |
09. | It works on promoting a corporate identity and coherent corporate image. | It works on promoting on one company’s product or service to provide satisfaction to customer as well as make profit in business. |