chrome.browserAction.onClicked.addListener(function(tab) {
    console.log('Injecting content script(s)');
    //On Firefox document.body.textContent is probably more appropriate
    chrome.tabs.executeScript(tab.id,{
        code: 'document.body.innerText;'
        //If you had something somewhat more complex you can use an IIFE:
        //code: '(function (){return document.body.innerText;})();'
        //If your code was complex, you should store it in a
        // separate .js file, which you inject with the file: property.
    },receiveText);
});

//tabs.executeScript() returns the results of the executed script
//  in an array of results, one entry per frame in which the script
//  was injected.
function receiveText(resultsArray){
    console.log(resultsArray[0]);
}