// Set coupon code as custom data in cart session
add_action('wp_loaded', 'add_coupon_code_to_cart_session');
function add_coupon_code_to_cart_session() {
    // Exit if no code in URL or if the coupon code is already set cart session
    if( empty( $_GET["code"] ) || WC()->session->get( 'custom_discount' ) ) return;

    if( ! WC()->session->get( 'custom_discount' ) ) {
        $coupon_code = esc_attr($_GET["code"]);
        WC()->session->set( 'custom_discount', $coupon_code );
        // If there is an existing non empty cart active session we apply the coupon
        if( ! WC()->cart->is_empty() ){
            WC()->cart->add_discount( $coupon_code );
        }
    }
}

// Add coupon code when a product is added to cart once
add_action('woocommerce_add_to_cart', 'add_coupon_code_to_cart', 10, 6 );
function add_coupon_code_to_cart( $cart_item_key, $product_id, $quantity, $variation_id, $variation, $cart_item_data ){
    $coupon_code = WC()->session->get( 'custom_discount' );
    $applied_coupons = WC()->session->get('applied_coupons');

    if( empty($coupon_code) || in_array( $coupon_code, $applied_coupons ) ) return;

    WC()->cart->add_discount( $coupon_code );
}

// Remove coupon code when user empty his cart
add_action('woocommerce_cart_item_removed', 'check_coupon_code_cart_items_removed', 10, 6 );
function check_coupon_code_cart_items_removed( $cart_item_key, $cart ){
    $coupon_code = WC()->session->get( 'custom_discount' );

    if( $cart->has_discount( $coupon_code ) && $cart->is_empty() );
        $cart->remove_coupon( $coupon_code );
}