📜  物流管理和渠道管理之间的区别

📅  最后修改于: 2021-08-27 07:09:26             🧑  作者: Mango

1.物流管理:
顾名思义,物流管理是供应链流程的一部分,该流程在给定的时间段内处理正确数量的产品到适当地点的运输。

2.频道管理:
顾名思义,渠道管理是一种简单的管理,广泛用于销售营销中,有助于开发程序和技术,以销售和改善特定渠道内的客户服务。

物流管理和渠道管理之间的区别:

Logistic Management Channel Management
It mainly focuses management of products or raw materials and physical distribution. It mainly focuses on management of marketing techniques along with sales strategies.
Logistic manager have more responsibilities than Channel manager. Channel manager have less responsibilities than project manager.
Activities of logistic management includes packaging, control inventories, order processing, transportation, etc. Activities of channel management includes understanding target market, pricing strategies, sales staff training, promotion and advertising, etc.
Main objective of logistic management to efficiently and effectively manage supply chain activities and extend desired level of customer service. Main objective of channel management is to develop and establish a better relationship among customer and business or product.
It deals with flow within company or organization and among companies and it suppliers as well as customers. It deals with administration of existing channels simply to secure cooperation of channels members in achieving objective of firm distribution.
Types of logistics includes sales logistics, procurement logistics, production logistics, recovery logistics, recycling logistics, etc. Types of channels includes direct selling, dual distribution, reverse channels, etc.
Logistic manager work is more difficult than channel manager. Channel manager work is less difficult than that of logistic manager.
Process of logistic management includes inbound logistic traffic i.e. raw materials, tool, components, equipment’s, etc. and outbound logistic traffic i.e. moving final product out of warehouse inventory and meeting customer demands. Process of channel management includes analyzing customer, establish channel objectives, specify distribution tasks, evaluate and selection, evaluating channel member performance.