谷歌分析：这是谷歌提供的一种网络分析服务，用于跟踪和报告网站流量，目前作为谷歌营销平台品牌内的一个平台。谷歌在收购 Urchin 后于 2005 年 11 月推出了这项服务。
Mixpanel：它是一家商业分析服务公司。它跟踪用户与网络和移动应用程序的交互，并提供与他们进行有针对性的通信的工具。它的工具集包含应用内 A/B 测试和用户调查表。收集的数据用于构建自定义报告并衡量用户参与度和保留率。
下表列出了 Google Analytics 和 Mixpanel 之间的差异：
| Features | Google Analytics | Mixpanel |
|---|---|---|
| Use Case | Best for page(session) based user tracking | Best for event based user tracking |
| Tracking method | It is focused on measuring pageviews | It is an event centric tool build to capture user actions. |
| A/B testing | It provides A/B testing for web | It provides A/B testing for mobile |
| Integration | Simple and easy to use | Requires knowledge of events and internal flows to setup tracking |
| Data accuracy and speed | For small scale it is accurate and fast but at bigger scale it lags | For both small and large scale reports are accurate and up to date |
| Funnel setup | Advance funnel setup is required before data can be visualized | Funnel can be setup with options to see variation in flow of tracking |
| Processing time | Takes a lot of time(in hours) to filter the reports | Quick takes few seconds |
| Reporting speed | Slow | Fast |
| Segmentation | Require setting and saving segments before usage | Segments can be can be set up on fly and can be used later on |
| Incremental properties | Automatic | Manual |