Google AdWords：是由 Google 开发的在线广告平台，广告商可以在此付费以在 Google 广告网络中向网络用户展示简短的广告、服务产品、产品列表、视频内容，并生成移动应用程序安装 它被称为媒体购买渠道。
Google AdSense：是 Google 运行的一个程序，Google 内容网站网络中的网站发布商通过该程序提供针对网站内容和受众的文本、图像、视频或交互式媒体广告
Google AdWords 和 Google AdSense 的区别如下：
|
Google AdWords |
Google AdSense |
| 1. It is a called media buying channel | 1. It is an advertising sales channel. |
| 2. It is shown on Google SERP (search engine result pages) | 2. It is shown on web pages. |
| 3. The advertiser choose the amount they are wiling to pay per click. | 3. It has fixed amount when they pay to publisher for per click |
| 4. Advertiser only have to pay Google when someone click on their ads. | 4. A publisher get certain share of amount from Google if someone clicks on their adds. |
| 5. AdWords enables business and marketer to advertise on Google networks(search, display, etc.) | 5. Three-phase working model of Google AdSense space , appearance and payment |
| 6. It is for advertise. | 6. It is for publisher. |
| 7. AdWords ads are shown on specific search result. | 7. AdSense enables adapted |