先决条件– SEO类型
1.本地SEO:
本地SEO(本地搜索引擎优化)是指本地化到特定地理区域的SEO。它具有开展业务的特定地理区域。本地搜索引擎优化的目标是进入本地列表包。本地搜索者来自那些正在特定位置积极寻找特定产品或服务的人。
例如,一个在Noida的人正在寻找最好的酒店,然后他/她在Google中搜索了“在Noida的最好的酒店”,因此结果将显示Noida位置附近的一些酒店。
2.有机SEO:
有机SEO(有机搜索引擎优化)是指SEO像有机体一样随着时间的推移而快速增长和扩展。它不一定具有开展业务的特定地理区域。有机搜索引擎优化的目标是为一组特定的关键字提供尽可能高的排名。当人们从各自的网站,文章,博客等获取所需信息时,有机SEO就会得到改善。
例如,一个人刚刚搜索“最佳旅行/访问地点”,由于搜索不是特定于特定位置的,因此将显示州,国家/地区以及世界上最佳地点的最佳地点。
本地SEO和有机SEO之间的区别:
S.No. | LOCAL SEO | ORGANIC SEO |
---|---|---|
01. | Local Search Engine Optimization refers to SEO which is localized to a specific geographical area. | Organic Search Engine Optimization refers to SEO which grows and expands quickly over time like an organism. |
02. | It has a specific geographical component on which it does business. | It does not necessarily have a specific geographical component on which it does business. |
03. | Users are associated with a brick-and-mortar business that are tied to a specific geographical location. | While users are any and all websites that are not tied to a specific geographical location. |
04. | There ranking is completely dependent upon business location, business name and Phone Numbers across the web. | There ranking is completely dependent upon keywords, articles, blogs, news, social media profiles etc. |
05. | Local searchers are from people who are actively looking for particular products or services at a specific location. | While Organic searchers are from people who are actively looking for some answers based on questions. |
06. | Local SEO is improved when people get the required information about the business that they are looking for at a particular location. | Organic SEO is improved when people get the required information from the respective websites, articles, blogs etc. |
07. | The target of Local Search Engine Optimization is to get into the local listing packs. | The target of Organic Search Engine Optimization is to rank as high as it can for a specific set of keywords. |
08. | For example a person at Noida looking for best hotels to stay and he/she searched “Best hotel to stay at Noida” in google, so the results will show a number of hotels of Noida location and nearer to that location. | For example a person just searched “Best places to travel/visit”, here best places of the state, country and may be the best places of the whole world will be displayed as the search is not specific to a particular location. |