传统营销:传统营销是一种古老的营销技巧。它是指一种促销、广告,包括传单、广告牌、电视广告、广播广告、平面广告、报纸广告等,公司早期用来推销其产品的。
传统营销的四个阶段是兴趣、意识、欲望和决策。
数字营销:数字营销是现代营销技术方式。我们通过在线营销推广、销售产品和服务。它还指通过数字媒体和设备(例如 Google、Facebook、Instagram、youtube 等)对任何类型的业务进行营销。
数字营销的四个阶段是计划、对话、内容和续集。
下表列出了传统营销和数字营销之间的差异:
Traditional Marketing | Digital Marketing |
---|---|
The promotion of product and services through TV, Telephone, Banner, Broadcast, Door to Door, Sponsorship etc. | The promotion of product and sevices through digital media or electronic mediume like seo, sem, ppc etc.. |
Traditional Marketing is not cost effective. | Digital Marketing is more cost effective. |
It is not so good for Brand building. | It is efficient and fast for brand building. |
Traditional Marketing is difficult to Measure. | Digital Marketing is easy to Measure with the help of analytics tools. |
traditional Marketing includes..
|
Digital Marketing includes..
|
.