📜  传统营销与数字营销的区别

📅  最后修改于: 2021-09-12 11:05:20             🧑  作者: Mango

传统营销:传统营销是一种古老的营销技巧。它是指一种促销、广告,包括传单、广告牌、电视广告、广播广告、平面广告、报纸广告等,公司早期用来推销其产品的。
传统营销的四个阶段是兴趣、意识、欲望和决策。

数字营销:数字营销是现代营销技术方式。我们通过在线营销推广、销售产品和服务。它还指通过数字媒体和设备(例如 Google、Facebook、Instagram、youtube 等)对任何类型的业务进行营销。
数字营销的四个阶段是计划、对话、内容和续集。

下表列出了传统营销和数字营销之间的差异:

Traditional Marketing Digital Marketing
The promotion of product and services through TV, Telephone, Banner, Broadcast, Door to Door, Sponsorship etc. The promotion of product and sevices through digital media or electronic mediume like seo, sem, ppc etc..
Traditional Marketing is not cost effective. Digital Marketing is more cost effective.
It is not so good for Brand building. It is efficient and fast for brand building.
Traditional Marketing is difficult to Measure. Digital Marketing is easy to Measure with the help of analytics tools.
traditional Marketing includes..
  • T.V.advertisement
  • Radio.
  • Banner Ads..
  • Broadcast.
  • Sponsorship.
  • print Ads..
Digital Marketing includes..
  • Search engine optimization (SEO)
  • Pay-per-click advertising (PPC)
  • Web design.
  • Content marketing.
  • Social media marketing.
  • Email marketing.

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