1. 入站营销：
入站营销是一种借助社交媒体营销、内容营销、搜索引擎优化和品牌推广等吸引客户购买产品和服务的技术。
2. 对外营销：
对外营销是一种借助电视广告、电子邮件、平面广告等吸引大量客户购买产品和服务的技术。
入站营销和出站营销之间的区别：
| S.NO. | Inbound Marketing | Outbound Marketing |
|---|---|---|
| 1. | It pulls in interested customer. | It pushes regardless of interest. |
| 2. | It is written according to customer’s needs. | It is written according to product needs. |
| 3. | It is a part of content consumption. | It disrupts content consumption. |
| 4. | It is also called New Marketing Technique. | It is also called Old Marketing Technique. |
| 5. | Inbound Marketing is cheap. | Outbound Marketing is expensive. |
| 6. | Inbound Marketing is also known as “Magnetic Marketing”. | Outbound Marketing is also known as “Push Marketing”. |
| 7. | In Inbound Marketing, the marketer gets permission from the customer. | In Outbound Marketing, the marketer interrupts the customer. |
| 8. | It has two way communication. | It has one way communication. |
| 9. | It includes organic search ranking. | It includes paid search ranking. |
| 10. | Some examples are blogs, social media etc. | Some examples are display ads, tv ads etc. |