1.现场营销:
现场营销是将产品展示在客户面前的营销。它也被称为直销或直销。现场营销是由训练有素的营销人员进行的营销,这些营销人员有助于品牌建设、客户关系管理、客户或公司的潜在客户开发工作。
现场营销的例子有食品和饮料、电子和电器、手机等。
现场营销的优势:
- 它可以具有很高的成本效益。
- 它允许您直接与消费者联系。
- 它为您提供了潜在的有价值的见解。
2. 数字营销:
数字营销是我们在线销售产品和服务以瞄准更多受众的营销方式。数字营销是一种在线营销,有助于我们产生更多的投资回报 (ROI)。
数字营销的例子有 SEO、SEM、联盟营销等。
数字营销的优势:
- 它也非常具有成本效益。
- 它允许连接越来越多的客户。
- 它有助于提高品牌本地化和推动销售。
现场营销和数字营销之间的区别:
Field marketing | Digital marketing |
---|---|
Field marketing is a direct marketing. | Digital marketing is an online marketing. |
It may be one-way or two-way communication. | Communication by using digital media such as blogs, ads, website. |
Face-to-face marketing. | Marketing are done by using media such as blogs, ads, etc. |
It helps in supporting of marketing operations. | It helps in supporting of marketing operations. |
It requires specialized workers. | It requires SEO skilled workers. |
It helps in generating revenue and ROI. | It also helps in generating revenue. |
It reaches to limited customers. | It reaches to more and more audiences. |