1. 谷歌广告：
Google Ads 是一种由 Google(2000 年 10 月 23 日)开发的市场或在线广告平台，我们在其中通过关键字或展示广告、产品列表、Google 广告网络中的服务提供来推广我们的业务。主要用于关键字搜索的谷歌广告。如果您为 google 广告选择最佳关键字，那么您的广告会在 google 上展示首页，这有助于用户轻松识别。
2. 脸书广告：
Facebook 广告是一种在线广告，它描述了对社交网络服务的关注，该服务允许广告到达特定受众或目标受众，并分析他们的兴趣、购买模式、行为和使用情况。它还包括目标受众的年龄、性别、位置。 Facebook 每天约有 118 万活跃用户。
谷歌广告和 Facebook 广告的区别：
| Google ads | Facebook ads |
|---|---|
| Google ads is especially effective in improving brand awareness, driving engagement and manage events. | Facebook ads is more effective when it come to increasing sales and acquiring leads. |
| Google ads are less effective as compare to Facebook ads due to the popularity of Adblock. | Facebook ads is more effective because there is no Adblock system in that. |
| In google ads audience profile based on what they are searching for that moment. | In facebook ads audience profile based on what they like and who they are. |
| Targeted audience based on age, gender, location and interest. | Targeted audience based on context and searching intent. |
| Google Ads includes: Search Network campaign, Display Network campaign, Shopping campaign, Video campaign, App campaign |
Facebook ads include: Video ads, Photo ads, Slideshow ads, Carousel ads, Canvas ads |