1.特点：
关于产品或服务的功能或功能的声明。特点产生优势。它定义了产品的不同方面。它可以是技术性的或描述性的。主要是功能作为收益的基础，所以它的目标是改进产品或服务中尽可能多的功能。
例如，您正在购买一部智能手机，它具有互联网连接功能。意味着它指的是智能手机的功能之一。另一个功能可能是具有 64 mp 摄像头的设备。
再举一个例子，假设一种产品是水基的、无毒且不易燃的。
2. 好处：
它显示了产品或服务可以为用户完成的最终结果。优势带来利益。它指的是客户在使用它时如何改善他们的生活。因此，收益取决于功能意味着包含的功能越多，我们将从产品或服务中获得的收益越多。
例如，如果您携带具有互联网连接功能的手机，那么您可以使用互联网轻松参加在线课程。您可以从具有良好相机的设备中获得的另一个好处是，您可以捕捉生活中的每一刻并将其存储在您的手机中。
另一个例子可以是具有水性、无毒和不易燃特性的产品，我们可以获得的好处是它在工作场所环保和健康。
下图显示了功能-需求-收益关系：
功能和优点之间的区别：
| S.No. | FEATURES | BENEFITS |
|---|---|---|
| 01. | Features defines different aspects of the product. It can be technical or descriptive. | Benefits refers to the improved life when they use it. |
| 02. | Features are the physical characteristics of your product features are what you are selling. | Benefits are why the customers is there people buy good feelings. |
| 03. | Simply features tell customers what. | Simply benefits tell customers why. |
| 04. | Feature refers to what your product or service is, what it includes, how it was made. | Benefits refers to how customers’ lives are improved when they use it. |
| 05. | We can say a feature is what something is. | We can say a benefit is what something does. |
| 06. | It is obtained from fact about a product or service. | It is obtained when the feature meets the need. |
| 07. | Features have almost no emotional effect on user’s prospect. | Benefits have almost emotional effect on user’s prospect. |
| 08. | Features gives rise to advantage. | Advantage gives rise to the benefits. |
| 09. | For example the laptop is having 512 GB SSD along with 1 TB HDD is a feature. | For example the laptop with 512 GB SSD and 1 TB HDD will be more faster and it will be easy to perform different tasks quickly. |