什么是白帽SEO？
白帽 SEO（搜索引擎优化）旨在为搜索引擎提供有关网站内容的相关信息并进行展示。白帽 SEO 是指使用优化策略，强调与搜索引擎相矛盾的人类受众，并完全遵循搜索引擎的原则和政策。那些打算在其网站上进行长期推测的人更频繁地使用白帽 SEO。
白帽 SEO 程序完全旨在收集具有高质量内容的有机搜索流量。它首先关注人，然后关注搜索引擎。白帽 SEO 方法没有被谷歌惩罚的风险。白帽 SEO 方法的一些实例包括使用关键字、反向链接、第三方引用来提高链接流行度，以及为人类读者编写内容。
白帽 SEO 技术：
| Technique | Description |
|---|---|
| Guest Blogging | It means writing blogs for another person’s site. It helps in getting backlinks. |
| Quality Content | Write original and relevant contents. Quality contents attract users to visit a website from now and again. |
| Rewriting | Modifying metadata to include more relevant information. |
| Link Baiting | It is the creation of content that impels people to link to your page from another website. The purpose is increasing the number of inbound links to content and in this way improving its performance in search engine results. |
什么是黑帽SEO？
黑帽 SEO 是指某些网站管理员为了获得更高的搜索引擎排名而使用的不可信策略。黑帽 SEO 技术通常首先面向搜索机器人，而不是人类读者。此程序传达了被 Google 处罚的高风险。黑帽 SEO 技术的一些实例包括关键字填充、不可见文本、向页面内容添加不相关的关键字等。
黑帽SEO技巧：
| Technique | Description | ||
|---|---|---|---|
| Cloaking | In this strategy content as viewed by users is different from that of search engines. | ||
| Keyword Stuffing | It is an unethical SEO method. It means inserting numerous instances of specific keywords into content to try to get better search engine rankings. | ||
| Doorway Page | Fake pages that the user will never observe. | ||
| Hidden text | Hidden text can’t be viewed by users but it is readable by search engines bots. | Comment Spam | Comment posted on a blog for the purpose of creating an Inbound link. |
- 46% of all Google searches are local.
- 97% of page-one outcomes have at least one image on the page.
Interesting Facts: