df.melt(id_vars=["location", "name"], 
        var_name="Date", 
        value_name="Value")

  location    name        Date  Value
0        A  "test"    Jan-2010     12
1        B   "foo"    Jan-2010     18
2        A  "test"    Feb-2010     20
3        B   "foo"    Feb-2010     20
4        A  "test"  March-2010     30
5        B   "foo"  March-2010     25