1. 网络营销:
在线营销是通过社交媒体、广告、电子邮件等在线渠道销售产品或商品的过程。
好处 :
- 随时在点击几秒钟内销售他们的产品。
- 我们可以以极低的成本轻松地在互联网上提供内容、音频和视频剪辑。
坏处 :
- 点击欺诈的风险。
- 困难产品有效广告。
2.线下营销:
线下营销是通过平面广告、电话营销等线下渠道销售产品或商品的过程。
好处 :
- 准确订购您需要的东西。
- 对促进忠诚度计划很有价值。
缺点:
- 这很耗时。
- 达到的受众有限且可访问性有限。
线上营销与线下营销的区别:
Online marketing | Offline marketing |
---|---|
Online marketing are generally focus on content. | Offline marketing are generally focus on product. |
Online marketing includes third party like media, web content, search e-mail, social media. | Offline marketing includes mass media, phone center, telephone. |
Online marketing communicates customers with e-mails, chat, social media . | Offline marketing communicates with customer with their mobile number and staff. |
Target audience met at one place. | Target audience is scattered. |
It is cost effective. | It is high marketing cost. |
It helps in directly reaches out to the professionals of the industry and market. | It do not directly reaches out to the professionals due to some barriers. |
Prospective buyer cannot visible. | It directly visible to their prospective buyer. |
Less people to manage. | Large people to manage. |