先决条件 – 不同类型的数字营销
1. 社交营销：
社会营销是指在社会中建立关系和意识以促进业务增长的营销原则和策略，它将解决问题并提供解决方案，它将有助于人们对想法或概念的态度和行为，最终有助于实现潜在消费者，但它服务于目标市场的利益，而不是个人利益。它旨在改变人们的态度和行为，以改善社会。社会营销取决于个人的社会活动和社会关系。
2. 社交媒体营销：
社交媒体营销是指使用 Facebook、Instagram、LinkedIn、Twitter 等社交媒体平台来接触潜在客户以销售任何产品，其主要重点是营销和营销管理。它旨在在潜在消费者中建立品牌/服务意识。社交媒体营销取决于社交媒体营销的参与、销售分析、观点等。
社交营销和社交媒体营销之间的区别：
| S.No. | SOCIAL MARKETING | SOCIAL MEDIA MARKETING |
|---|---|---|
| 01. | Social Marketing refers to the marketing principle and strategies to build relationship and awareness in society for business growth and it will address an issue and provides solution, it will help in people’s attitude and behavior towards a an idea/concept and at last it will help to reach prospective consumers. | Social Media Marketing refers to the use of social media platforms like facebook, instagram, linkedin, twitter etc. to reach the potential customer to sell any product and its primarily focus is on marketing and marketing management. |
| 02. | Social marketing aims at changing people’s attitudes and behaviors for the better of society. | Social media marketing aims at creating brand/service awareness among the prospective consumers. |
| 03. | It focus on understanding the target audience, establishing relationship between them and then tailoring the campaign to them. | It focuses on marketing about a product/service to the new customers and attracting them towards the product/service and make them to sell that product and service. |
| 04. | It is focused on a specific location, or certain behavior and its scope is limited. | It is focused on a broader market as it reaches to its customer through online means by social media platforms. |
| 05. | The success of social marketing depends on the social campaign and social relationship on individuals. | The success of social media marketing depends on the social media marketing involvement, analytics on sales made, views etc. |
| 06. | The voice of social marketing is situational and personalized. | The voice of social media media marketing is brand centric and generalized. |
| 07. | Social marketing refers to individual relationship building and then marketing about product/service. | Social media marketing refers to create widespread influence about the product/service and then marketing about product/service. |
| 08. | In social marketing a human is involved with a face and a name. | Where as in social media marketing faceless, nameless corporate account. |
| 09. | Social marketing reach to customer is one to one. | Social media marketing reach to customer is one to many. |