社交媒体优化： SMO 是一种技术，用于使用 Facebook、WhatsApp、Instagram、Tumblr 等社交网站推广您的业务，以有机地提高他们的品牌知名度。它主要用于本地企业来推广它们并为您的用户提供最大的可达性。它还指优化网站及其内容以鼓励更多用户使用和共享网站、社交媒体和网络站点的链接，从而提高网站的知名度和在线形象。
搜索引擎优化： SEO 是一种技术，用于优化您的网站，以增加从搜索引擎到您网站的有机流量，并通过搜索引擎在搜索结果中使用相关关键字来提高网站或网页的排名。 SEO 是通过节省营销时间和成本来提高在线知名度的方法。根据研究，每个月大约有 1000 亿次搜索。它还指对未付费结果的改进，不包括直接流量和购买付费展示位置。
下表列出了社交媒体优化(SMO)和搜索引擎优化(SEO)之间的区别：
| Social Media Optimization(SMO) | Search Engine Optimization(SEO) |
|---|---|
| In SMO coding and tag are not so important it requires visual attention make huge impact. | In SEO we can use header, title tag, image title, bold text, keyword for higher ranking in search engine. |
| Title and headlines are more important in SMO for grabbing attention and getting users click. | Title tag in SEO tells the search engine what a page is about. |
| In SMO the quality of content is important for readers attention. | In SEO the quality of content is important in order rank well. |
| SMO is off site optimization technique. | SEO is on site optimization technique. |
| You can do SMO using.. 1.Micro blogging. 2.Social networking. 3.Video promotion. 4.RSS promotion. | You can do SEO using.. 1.Find relevant keywords. 2.Create optimize page. 3.Make accessible website. 4.Build relevant links. |
| SMO is all about content. | SEO is all about site structure. |
| Analysis is important to know which type of content draws interest. | Analysis is important to know which changes have made impact whether it is negative or positive. |