客户分析和网站分析之间的区别

客户分析：客户分析基本上可以定义为使用分析来研究客户行为的过程，这有助于有效的业务决策。因此，它可以定义为研究客户数据和信息以了解和解释客户行为的过程，这将有助于做出有效的业务决策。因此，这些信息被各种企业用于站点选择、直接营销等。在客户分析的帮助下，可以吸引和留住最有利可图的客户。在一个组织内，客户分析由营销、销售等不同部门运行。客户分析的主要目的是确定客户的准确视图。使用此信息可以决定获取和留住客户的各种做法。

网络分析：网络分析基本上可以定义为对网络数据进行测量、收集以及分析和报告，以优化网络使用。它还提供了对网页或网站上用户行为的理解。它不仅可以用于估计网络流量，还可以用作营销研究和业务的工具。它跟踪网站上的活动，例如访问网站的用户数量、停留时间、访问的页面等。因此，它用于改进和增强网站的有效性和性能。

下表列出了客户分析和网站分析之间的差异：

S.No.	Customer Analytics	Web Analytics
1.	Customer Analytics does not require any kind of skill set as the information about the customers can be gained without any particular skills.	Web Analytics requires a particular special skill set for the collection and reporting of the web data.
2.	It mainly focuses on the implementation of the customer knowledge into actions for the organization thus it includes a customer facing department.	It mainly focuses on the web data and optimization of web usage thus it does not include a customer facing department.
3.	It deals with the behavioral study of the customers and hence is helpful in the future prediction of the new customers and leads.	It mainly monitors the web traffic and thus cannot be used for any kind of future prediction.
4.	It deals with actual and real customers who are engaged in a product or a service.	It deals with the anonymous data traffic and not real individual customers.
5.	It has a proper service and support team in case the customer encounters any kind of problems.	It only keeps the track of the data and does not provide any kind of service or support to the customers.
6.	In customer analytics the focus is more on the customer data and behavior organization rather than the website data organization.	In web analytics the focus is on the website data organization.
7.	It can provide accurate and deeper understanding and knowledge about a particular customer.	Web analytics cannot provide accurate and deeper understanding and knowledge about a particular customer.
8.	Customer Analytics generally follows the same tracking methods and thus the final results have little or no vartiation.	In web analytics different tracking methods are followed as the final result can have a great variation.