1.业务发展:
业务发展是指旨在通过在市场中建立竞争地位来扩展到新市场的活动。这并不意味着在短时间内完成尽可能多的销售,而是要着眼于建立关系以促进业务的进一步发展。它始终旨在通过与市场上的合作伙伴进行销售来销售产品,这意味着销售具有建立关系的产品,这对将来的业务很有帮助。
下图说明了业务发展
2.销售:
销售是指通过始终以任何方式销售产品和获利的方式向选定细分市场中的客户销售产品来赚取收入。它着重于达成交易意味着达成,结束销售线索并走向终点线的交易。它始终旨在将产品销售给最终客户,而不是对将来的业务有更多的考虑,而是着眼于即时结果。
下图说明了有关销售的信息
业务发展与销售之间的差异:
S.No. | BUSINESS DEVELOPMENT | SALES |
---|---|---|
01. | Business development refers to the activities designed to expand into a new market by creating a competitive position in the market. | Sales refers to the making revenue by selling products to the customers in the selected market segment it always aims in any way to sell the product and make profit. |
02. | It does not mean closing as many sales as possible in a small period of time rather it also focuses on establishing relationship for further business progress. | It focuses on seal a deal means closing, receiving a lead and heading towards the finish line. |
03. | Business development always aims to sale the product by making partners in the market means selling products with establishing relationship which is helpful for future business. | Sales always aims to sale the product to the end customer it does not think more about future business rather it focuses on immediate result. |
04. | It mainly aims represent the basic strategic components of the firm by being the part of the firm. | It mainly aims to directly interact with the customer. |
05. | It is relational oriented as it mainly focuses on making relationship between two parties. | It is transactional oriented as it mainly focuses on making transactions between two parties. |
06. | Generally business development team in a business is smaller size than sales team. | Generally sales team in a business is larger size than the business development team. |
07. | It is focused on selling product. | It is focused on strategic partners. |
08. | Business development team aims at devising, focusing and accessing a plan. | Sales team executes the plans devised by business development team. |
09. | Business development is long term. | Sales is short term. |