1. 业务发展：
业务发展是指旨在通过在市场中建立竞争地位来扩展到新市场的活动。这并不意味着在短时间内完成尽可能多的销售，而是侧重于为进一步的业务发展建立关系。它始终旨在通过在市场上建立合作伙伴来销售产品，即通过建立有助于未来业务的关系销售产品。
下图说明了业务发展
2. 销售：
销售是指通过向选定细分市场中的客户销售产品来赚取收入，它始终旨在以任何方式销售产品并获利。它专注于达成交易意味着关闭，获得领先并朝着终点线前进。它始终旨在将产品销售给最终客户，它不会更多地考虑未来的业务，而是专注于即时结果。
下图说明了关于销售
业务发展与销售的区别：
| S.No. | BUSINESS DEVELOPMENT | SALES |
|---|---|---|
| 01. | Business development refers to the activities designed to expand into a new market by creating a competitive position in the market. | Sales refers to the making revenue by selling products to the customers in the selected market segment it always aims in any way to sell the product and make profit. |
| 02. | It does not mean closing as many sales as possible in a small period of time rather it also focuses on establishing relationship for further business progress. | It focuses on seal a deal means closing, receiving a lead and heading towards the finish line. |
| 03. | Business development always aims to sale the product by making partners in the market means selling products with establishing relationship which is helpful for future business. | Sales always aims to sale the product to the end customer it does not think more about future business rather it focuses on immediate result. |
| 04. | It mainly aims represent the basic strategic components of the firm by being the part of the firm. | It mainly aims to directly interact with the customer. |
| 05. | It is relational oriented as it mainly focuses on making relationship between two parties. | It is transactional oriented as it mainly focuses on making transactions between two parties. |
| 06. | Generally business development team in a business is smaller size than sales team. | Generally sales team in a business is larger size than the business development team. |
| 07. | It is focused on selling product. | It is focused on strategic partners. |
| 08. | Business development team aims at devising, focusing and accessing a plan. | Sales team executes the plans devised by business development team. |
| 09. | Business development is long term. | Sales is short term. |