1. 项目管理：
项目管理，顾名思义，就是简单的管理，涉及过程、方法、技能、理解和经验，以实现项目的预期目标并满足项目要求。
2. 渠道管理：
渠道管理，顾名思义，就是简单的管理，专注于处理公司雇用的各种流，只是为了销售他们的商品或服务或产品。
项目管理和渠道管理的区别：
| Project Management | Channel Management |
|---|---|
| It mainly focuses on management and organizing project work individually along with its resources. | It mainly focuses on management and developing programs or techniques for selling and servicing customers. |
| It is a temporary management process and has defined beginning and end in time. | It is a permanent management process. |
| Project manager have more responsibilities than channel manager. | Channel manager have less responsibilities than project manager. |
| Project management includes various activities such as scope management, scheduling management, identifying stakeholders, defining objectives of project, etc. | Channel management include various activities such as process synchronization, process communication, deadlock handling, suspension of processes, resumption of processes, etc. |
| Types of project management includes PRINCE2 project management, scrum management, agile management, Lean management, etc. | Types of channel management includes reverse channels, direct selling, selling through intermediate, dual distribution. |
| Process of this management includes initiating, planning, execution, monitoring and closing project after its completion successfully. | Process of this management includes analyzing customer, establish channel objective, specify distribution tasks, evaluate and select among channel, evaluate channel member performance. |
| Its benefits include service delivery effectiveness, competitive advantage, improve flexibility, increased quantity, etc. | Its benefits includes increase customer satisfaction, streamline communication, develop program for selling, etc. |
| Its main objective is to complete project successfully and provide guidance to project team’s operation so that goal can be achieved. | Its main objective is develop and establish direct communication with customers in each and every channel. |
| Project management is more difficult than channel management. | Channel management is less difficult than project management. |