传统营销观念与现代营销观念的区别

1.传统营销理念：
传统的营销理念仅关注产品，其目标是产品的生产和销售并获得更多的利润。传统营销以利润为导向。它基于旧的营销概念，是指狭义的概念。传统的营销理念是基于推式营销。它是一维的，因为它的唯一目标是出售产品并获得利润。

最常用的传统营销策略是：

• 商业名片
• 电视和广播广告
• 广告牌和标牌
• 传单和小册子
• 电话营销

传统营销观念的优缺点：

好处 ：

• 进行有力的创作努力的机会
• 容易明白
• 更容易接触到本地目标受众

缺点：

• 很少互动
• 目标客户最少

2.现代营销理念：
现代营销理念着眼于客户的需求和欲望，旨在满足客户的满意度。现代营销以客户为导向。它基于新的营销概念，指的是更广泛的概念。传统的营销理念是基于拉式营销。它不仅与销售产品和获取利润有关，而且是多维的，它还强调了客户满意度，计划，售后服务和许多其他变量。

最常用的现代营销策略是：

• 互联网广告
• 电子邮件营销
• 电子商务网站
• 社交媒体的使用
• 营销自动化

现代营销理念的优缺点：

好处 ：

• 更高的投资回报率
• 更深层次的客户参与和定位
• 具有成本效益
• 向越来越大的市场开放

缺点：

• 需要技术技能才能活跃于数字营销和互联网使用
• 实施成本更高。

传统市场营销与现代市场营销的区别：

S.No.	TRADITIONAL MARKETING CONCEPT	MODERN MARKETING CONCEPT
01.	Traditional Marketing concepts focuses on products only.	Modern Marketing concepts focuses on customer’s needs and wants.
02.	In traditional marketing the objective is maximum profit.	In modern marketing the objective is maximum customer satisfaction.
03.	Traditional marketing is short term oriented.	Modern marketing is long term oriented.
04.	It targets customer in focus of product/service selling and availing high profit.	It targets customer in focus of providing product/service and availing satisfactory profit.
05.	In traditional marketing concept there is less promotional activities.	In modern marketing concept there is sustained promotional activities.
06.	Traditional marketing is one type of push marketing.	Modern marketing is one type of pull marketing.
07.	It is based on manual and physical marketing concepts.	It includes digital/automated marketing along with traditional marketing methods.
08.	Traditional Marketing concept is a narrow concept.	Where as modern marketing is a broader concept.
09.	In traditional marketing segments are developed by product portfolio.	In modern marketing segments are developed by differences between customers.
10.	It is stuck in existing market.	It is always in search for potential market.
11.	It has no target set of customers or any regular customer base.	It has target set of customers or a regular customer base.
12.	It is based on production and selling concept.	It is based on social and selling concept.
13.	It ignores the market survey and market competition.	It does the market survey and efforts to know market competition.
14.	Geographical scope of traditional market is local area.	Geographical scope of modern market is global area.